The Venini brand, founded by Milanese lawyer Paolo Venini in 1921 with Giacomo Cappellin, quickly gained success for its refined blown glass. After their split in 1925, Paolo Venini established V.S.M. Venini & C. From the 1930s onward, Venini worked with the most renowned artists, designers and architects. After Paolo's death in 1959, his son-in-law Ludovico Diaz de Santillana took over. Venini has always remained a global leader in artistic glass.